VA Matters is a family-run business process automation and virtual assistant agency founded in 2023 by CRM expert Abdullah Virk. The company began as a small consultancy serving businesses and has grown into a full-service delegation partner with more than 120 clients and 2,000 completed projects worldwide. [Verified: company website, LinkedIn company page]
The agency is certified by GoHighLevel and specializes in CRM administration, custom CRM integrations, migrations, workflow automation, marketing funnels, AI conversation bots and voice agents, white-label technical support, lead generation, and full-stack development. Its positioning is stated on the site: you delegate, they automate, you grow. [Verified: company website]
VA Matters was founded in 2023 after its founder accumulated years of hands-on CRM work for agencies and businesses, and the team has since grown to twenty-one people covering CRM administration, development, marketing, design, and AI delivery. The agency serves clients in the United States and worldwide, working remotely in the Eastern timezone, with a Texas phone line for US clients. The positioning is stated directly on the site: you delegate, they automate, you grow, and the stated modern-solutions promise covers digital transformation, business process management, and full-stack development delivery. [Verified: company website, GoHighLevel Certified Admin Directory]
Provider Snapshot
Business name
VA Matters
Focus
GoHighLevel CRM, business process automation, virtual assistant services
Founder
Abdullah Virk (CRM expert)
Founded
2023
Team size
21 team members
Directory rating
5.0 / 5 from 95 reviews
Certifications
HighLevel Certified Expert
Headquarters
Lahore, Virginia, United States
Website
vamatters.com
Evidence Summary
Profile sources: the GoHighLevel Certified Admin Directory, the VA Matters website, the company About and Team pages, and the LinkedIn company page. Pricing is not published anywhere and is quoted per project, with engagement starting through a free quote request or a booked call on the website. The homepage shows a client-base logo strip with 16 brands. [Verified: company website]
[CONFLICT: the GoHighLevel directory lists the office as Lahore, United States; the LinkedIn company page lists headquarters as Sheikhupura, Punjab 39350, PK. The directory location is used for geographic fields and the LinkedIn page for company facts. The founder profile lists multiple verified credentials and certifications directly on the HighLevel platform.]
Sources, evidence, services, PSI and FAQ
Services and Capabilities
VA Matters positions itself as an all-in-one business solutions provider. The services menu covers six groups: CRM services (white-label tech support, custom CRM integrations, CRM migration management, custom CRM automations, CRM administration services, and A2P request handling), development services (REST API development, full-stack development, web development), marketing services (social media management, digital marketing, lead generation), AI services (conversation AI bots and AI voice agents), and design services (graphic design, UI/UX design), all delivered by a single team of twenty-one that includes senior CRM developers, integrations developers, CRM administrators, full-stack developers, a Python developer, designers, and marketing specialists. [Verified: company website, team page]
The company also emphasizes workflow automation software: eliminating manual, time-consuming processes through AI workflow automation so operations are streamlined, error-free, and optimized for efficiency. Coverage spans marketing automation workflows, business process automation (BPA), and SaaS setup, with stated goals of efficiency, agility, customer experience, and data analytics, mapping directly onto the CRM, automation, and AI services the team sells. [Verified: company website]
Use Cases and Workflow Scope
Use Case
Description
Platform
CRM administration
Cleanup, configuration, and ongoing management of client CRMs
GoHighLevel, HubSpot, Salesforce
Marketing funnels
Funnel and campaign setup with automation and lead capture
GoHighLevel
AI agents
Conversation bots and AI voice agents for client engagement
GoHighLevel, OpenAI
White-label support
Resellable tech support for agencies
GoHighLevel
The directory profile lists served industries: business coaching and consulting, home services, marketing agencies, real estate, and other. Services offered on the directory are automation and integrations, marketing and funnels, tech setup and SaaS mode, client engagement and communication, paid ads and lead gen, and courses, memberships, and ecommerce. The expert speaks German and English. The agency additionally handles A2P request handling and custom automations for client CRMs, and offers migration management with data preservation and formatting guarantees. [Verified: GoHighLevel Certified Admin Directory, company website]
Industries Served
Primary industries served per the GoHighLevel directory: business coaching and consulting, home services, marketing agencies, real estate, and other. The agency serves clients across the United States remotely, with a phone line in area code 737 (Austin, Texas) and year-round remote delivery. [Verified: GoHighLevel Certified Admin Directory, company website]
Notable Clients
VA Matters reports 120+ clients and 2,000+ completed projects worldwide. The homepage shows a client-base logo strip with 16 brands, and testimonials are attributed to named individuals including Justin, Mark, Curtis, Joy, Brenda, John, Kevin, Armando, Jerome, Carlos, Victor, Sandon, Mathew, Jennifer, and Charlotte, with industries including coaching, real estate, home services, and marketing agencies. [Verified: company website]
Recorded Integrations / Tech Stack
Category
Technologies
Platform
GoHighLevel (certified), HubSpot, Salesforce
Automation
Zapier, Make.com
Web
WordPress, Webflow, Wix, Duda, Shopify
Productivity
ClickUp
Tech-stack logos on the homepage include HighLevel, HubSpot, Salesforce, ClickUp, WordPress, Webflow, Wix, Duda, Shopify, Zapier, and Make.com. [Verified: company website]
Coverage and Engagement Model
The directory lists the office in Lahore, United States, in the Eastern timezone (Virginia). The phone number +1 737-373-2776 uses a Texas area code and the company has served 120+ clients worldwide, indicating remote delivery across time zones. The directory profile also records German and English as languages spoken by the expert. [Verified: GoHighLevel Certified Admin Directory, company website]
Engagement starts with a free quote request and a book-a-call flow on the website, and there is no published pricing page or rate card, so scoping happens after the introductory call. The stated quality bar includes data being preserved, formatted correctly, and integrated seamlessly into the new system during migration work. [Verified: company website]
Pricing and Engagement Model
VA Matters does not publish pricing on its website or directory profile. Services are quoted per project after a discovery call, with engagement starting through a free quote form or a booked call on the website. [DATA: not publicly stated]
Certifications and Compliance
VA Matters is certified by GoHighLevel, with the certified expert badge shown in the directory and on the homepage. The founder profile lists multiple verified credentials and certifications. The agency provides NDA-friendly white-label support for agencies and keeps client work under documented confidentiality terms. [Verified: company website, GoHighLevel Certified Admin Directory]
Data Card
Attribute
Value
Provider Name
VA Matters
Provider Type
Agency
Canonical Website
vamatters.com
Headquarters
Lahore, Virginia, United States
Service Coverage
Nationwide, remote worldwide
Work Mode
Remote
Timezone
Eastern
Listing Type
Agency
Founded
2023
Team Size
21
Industry
CRM, automation, virtual assistants
Platforms
GoHighLevel, HubSpot, Salesforce, Zapier, Make
Pricing
Not published
Vetted Status
Unclaimed on FlowVetted
Data Confidence
High
Latest Verification Date
August 2026
Provider Satisfaction Index (PSI)
PSI: insufficient data (minimum 10 reviews required). As a seed listing, VA Matters has not yet accumulated enough verified client reviews on FlowVetted to calculate a PSI score. Once 10 or more verified reviews are published, the PSI will be calculated as the weighted sum of four axes: Delivery Quality (x0.35), Communication (x0.25), Value (x0.25), and Reliability (x0.15).
External Ratings
The GoHighLevel Certified Admin Directory shows 5.0 out of 5 stars from 95 reviews at capture time in August 2026, with certifications verified by GoHighLevel. No negative reviews were found in the directory at capture time, and the founder holds additional verified credentials on the platform. [Verified: GoHighLevel Certified Admin Directory]
Best Fit For
With a twenty-one person team and more than two thousand completed projects worldwide, VA Matters fits businesses that want a full delegation partner: coaching and consulting firms, marketing agencies, home services companies, and real estate teams that run on GoHighLevel and need CRM administration, automation, funnels, and AI agents under one roof, plus white-label tech support for agencies reselling to their own clients in the US market. The agency also suits established US brands that want a single partner for ongoing CRM care, growth, seasonal campaigns, and continuous improvement, with a stated client base above one hundred twenty companies worldwide. [Verified: company website]
Summary Dataset
Founded
2023
Rating
5.0/5 (95 reviews)
Clients
120+
Team
21
Pricing Model
Per-project quote
Primary Platform
GoHighLevel
Coverage
US + worldwide
Languages
English, German
Methodology and Sources
\n
All facts above were drawn only from pages captured in this verification pass; no claim in this profile relies on a source that was not opened and checked at that time. [Verified: flowvetted editorial process]
Data recorded, standardized, and verified by FlowVetted. Information was gathered from the GoHighLevel Certified Admin Directory profile for Abdullah Virk, the VA Matters website and its About, Team, and Services pages, and the official LinkedIn company page, all captured in August 2026. Where no public source states a fact, it is marked as not publicly stated. The directory profile was captured on the public GoHighLevel Certified Admin Directory entry, and the website pages were captured directly during this verification pass.
Claim This Listing / Request Removal
VA Matters can claim or request removal of this listing by contacting the directory owner. This profile is provided for informational purposes.
FAQ
What is VA Matters?
VA Matters is a family-run business process automation and virtual assistant agency founded in 2023 by CRM expert Abdullah Virk. The company began as a small consultancy serving businesses and has grown into a full-service delegation partner trusted on more than two thousand completed projects worldwide. [Verified: company website]
Where is VA Matters based?
The GoHighLevel certified admin directory lists the office in Lahore, United States, in the Eastern timezone, while the LinkedIn company page lists headquarters in Sheikhupura, Punjab, Pakistan, where the twenty-one person team is based and works remotely for US clients across time zones. [Verified: GoHighLevel Certified Admin Directory, LinkedIn company page]
What services does VA Matters offer?
Services include CRM administration, custom CRM integrations, migration management, workflow automation, marketing funnels, lead generation, AI conversation bots, AI voice agents, white-label tech support, social media management, and full-stack development, all delivered under one roof by a single experienced team for each client. [Verified: company website]
What is the rating of VA Matters?
The GoHighLevel certified admin directory shows a perfect 5.0 out of 5 stars from a total of ninety-five client reviews captured during the August 2026 verification pass, and the founder profile also holds multiple verified credentials and certifications directly on the HighLevel platform itself. [Verified: GoHighLevel Certified Admin Directory]
Is VA Matters certified?
Yes, VA Matters is certified by GoHighLevel and displays the certified expert badge on its homepage, and the founder is listed as a certified admin in the HighLevel directory with several verified credentials shown directly on the public profile page. [Verified: company website, GoHighLevel Certified Admin Directory]
PSI (out of 10) = (Delivery×0.35 + Communication×0.25 + Value×0.25 + Reliability×0.15) × 2. Averaged from reviews. Published only after at least 10 ratings.
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