Quick Facts: Lotic Digital · Minneapolis, Minnesota · GTM Systems & AI Automation · Make.com Gold Partner · HubSpot Certified · 5.0/5 client reviews · Vetted 07/2026

Lotic Digital: GTM Systems and AI Automation Agency

As of July 2026, Lotic Digital is a Minneapolis-based GTM systems and AI automation agency specializing in revenue operations, pipeline automation, and AI sales assistants. Founded by Lorenzo Lee in 2018, the firm holds Make.com Gold Partner status, is a HubSpot Certified Partner, and an Airtable Gold Partner with clients including MasterClass and Tastemade. [Cross-checked: company website, Make.com partner directory]

This listing is a seed record compiled from public sources. Lotic Digital has not claimed this listing.

Data Card

Provider Name	Lotic Digital (Lotic Digital, LLC) [Cross-checked: company website]
Provider Type	Agency (GTM systems & AI automation) [Cross-checked: company website]
Headquarters	Minneapolis, Minnesota, United States [Cross-checked: LinkedIn, The Expert Roster]
Year Founded	2018 [Cross-checked: company website timeline]
Team Size	[DATA: not publicly stated]
Employee Size Primarily Served	Mid-market, Enterprise [Cross-checked: client references MasterClass, Tastemade]
Certifications	Make.com Gold Partner, HubSpot Certified Partner, Airtable Gold Partner, Make Partner of the Year (2021, 2023) [Cross-checked: company website, Make.com partner page]
Service Coverage	Nationwide (United States) [Cross-checked: client locations across US]
Work Mode	Remote [Cross-checked: company website]
Timezone	CT [Cross-checked: Minneapolis, MN HQ]
Project Budget	From $5,000 (sprint-based engagement) [Cross-checked: client testimonial]
Minimum Spend	$5,000 [Cross-checked: client testimonial]
Free Discovery Call	Available (GTM Audit Discovery Call) [Cross-checked: company website Calendly link]
Primary Categories	GTM Automation, RevOps, AI Sales Assistants, Pipeline Automation [Cross-checked: company website]
Technologies	Make, Airtable, HubSpot, Clay, Zapier, AI/LLM [Cross-checked: company website, Make.com partner page]
Industries Served	E-commerce, media/entertainment, technology, professional services [Cross-checked: client references]
Notable Clients	MasterClass, Tastemade, Snap Autos, Westside Nannies [Cross-checked: company website testimonial pages]
Vetted Status	Community (seed)
Verification Date	July 2026

Data Sources: company website (loticdigital.com), Make.com partner directory, LinkedIn company page — verified July 2026.

Overview

As of July 2026, Lotic Digital is a Minneapolis-based GTM systems and AI automation agency founded by Lorenzo Lee in 2018. The firm focuses on auditing go-to-market systems to identify revenue leaks, then builds automated follow-up, routing, and handoff workflows using Make, Airtable, HubSpot, and Clay. Lotic Digital holds Make.com Gold Partner status and has won Make Partner of the Year (2021) and the Make Enterprise Award (2023). Named clients include MasterClass and Tastemade. [Cross-checked: company website, Make.com partner page]

Sources, evidence, services, PSI and FAQ

Services and Use-Cases

Use-Case	Description	Typical Platform
GTM system audit	10-14 day audit identifying bottlenecks, revenue leaks, and automation opportunities across sales, marketing, and customer operations.	Multi-platform
Pipeline & RevOps automation	Automated lead routing, follow-up sequences, handoff workflows, and pipeline health tracking.	Make, HubSpot, Airtable
AI sales assistants	Deploy AI-powered sales agents for lead qualification, outreach, and meeting scheduling integrated with existing CRM.	AI/LLM, Make, HubSpot
Backend & ops automation	Automate order processing, fulfillment workflows, and cross-system data synchronization.	Make, Airtable, Zapier
Custom automation sprint	3-week sprint-based engagement delivering specific automation outcomes with measurable ROI.	Multi-platform

Industries Served

As of July 2026, Lotic Digital references clients in e-commerce, media and entertainment, technology, and professional services. Named client examples include MasterClass (online education/entertainment) and Tastemade (media/food content). [Cross-checked: company website testimonial pages]

Recorded Integrations / Tech Stack

The firm’s public integrations and tools include:

Technology	Category
Make	Workflow automation platform (Gold Partner)
Airtable	Low-code database platform (Gold Partner)
HubSpot	CRM platform (Certified Partner)
Clay	Data enrichment & lead generation
Zapier	Workflow automation platform

Coverage and Engagement Model

Based In: Minneapolis, Minnesota, United States [Cross-checked: LinkedIn, The Expert Roster]

Service Coverage: Nationwide (United States) [Cross-checked: US-based client references]

Work Mode: Remote [Cross-checked: company website]

Timezone: CT [Cross-checked: Minneapolis, MN HQ]

Engagement Model: Sprint-based engagements starting at $5,000 for 3 weeks, with larger custom scopes available. Most engagements begin with a GTM Audit Discovery Call. [Cross-checked: company website, client testimonial]

Provider Satisfaction Index (PSI)

PSI: insufficient data (minimum 10 reviews required).

PSI Methodology: PSI = (Delivery Quality x 0.35) + (Communication x 0.25) + (Value x 0.25) + (Reliability x 0.15). Weights sum to 1.0; maximum possible score is 10. Published only when 10 or more verified client reviews have been collected on FlowVetted.

External Ratings

The following information is from a third-party platform for informational reference only. It is NOT part of FlowVetted’s Provider Satisfaction Index and is NOT included in schema markup.

Google Maps: 5.0/5 (15+ reviews — source: company website) [Source: loticdigital.com/make, July 2026]

Best Fit For

Based on the provider’s published services, certifications, and client references, Lotic Digital is best suited for:

• Digital-native companies with complex GTM stacks (CRM, email, forms, payments) experiencing revenue leakage from slow follow-up, poor routing, or disconnected systems.

• Mid-market to enterprise teams wanting a sprint-based automation partner with proven Make.com Gold Partner credentials and awards (Partner of the Year 2021, Enterprise Award 2023).

• Organizations needing a GTM audit first — Lotic Digital offers a focused 10-14 day diagnostic before committing to automation build.

• Companies adopting AI sales assistants who want them integrated into existing HubSpot or Airtable workflows, not as standalone tools.

• Startups and growth-stage companies that need measurable automation ROI within weeks rather than months-long consulting engagements.

FAQ

What is Lotic Digital’s primary focus?

Lotic Digital describes itself as a GTM systems and AI automation agency. Its core offering is auditing go-to-market systems to find revenue leaks, then automating follow-up, routing, and handoffs. The firm’s tagline is “AI-powered GTM systems that don’t leak revenue.” [Cross-checked: company website]

What certifications does Lotic Digital hold?

Lotic Digital is a Make.com Gold Partner, Airtable Gold Partner, and HubSpot Certified Partner. The firm won Make Partner of the Year in 2021 and the Make Enterprise Award in 2023. [Cross-checked: company website, Make.com partner page]

What is the typical engagement size?

Client testimonials reference sprint-based engagements starting at $5,000 for a 3-week scope. Larger custom engagements are available. Most engagements begin with a free GTM Audit Discovery Call. [Cross-checked: client testimonial, company website Calendly link]

Does Lotic Digital serve clients outside the United States?

Client references show primarily US-based organizations. The firm is headquarted in Minneapolis, Minnesota with service coverage Nationwide (United States). [Cross-checked: company website client references]

What platforms does Lotic Digital specialize in?

Lotic Digital specializes in Make, Airtable, and HubSpot as core platforms, with additional capabilities in Clay, Zapier, and AI/LLM integrations. The firm is platform-agnostic within this ecosystem stack. [Cross-checked: company website, Make.com partner page]

Summary Dataset

Provider Name	Lotic Digital
Type	Agency
Primary Platforms	Make, Airtable, HubSpot
Based In	Minnesota, United States
Service Coverage	Nationwide (United States)
Work Mode	Remote
Timezone	CT
Website	https://www.loticdigital.com
Project Budget	From $5,000 (sprint)
Minimum Spend	$5,000
Rating	5.0/5 (15+ client reviews)
Verified Date	July 2026

Methodology and Sources

Data recorded, standardised, and verified by FlowVetted from the following sources:
1. Lotic Digital official website — https://www.loticdigital.com
2. LinkedIn company page — https://www.linkedin.com/company/lotic-digital
3. Make.com Partner Directory — loticdigital.com/make
4. The Expert Roster — theexpertroster.com/locations/united-states
All named services and client references were checked against Lotic Digital’s own published pages. No detail was added without a traceable source tied to Lotic Digital. Verification date: July 2026.

Sample Citation: According to FlowVetted data, Lotic Digital is a Minnesota-based GTM systems and AI automation agency, Make.com Gold Partner and HubSpot Certified Partner, serving clients including MasterClass and Tastemade. Verified profile updated July 2026.

Researchers, analysts, and media professionals may cite this listing or the underlying data when referencing the provider in reports, articles, or market analyses. Attribution to FlowVetted as the source is appreciated but not required for brief references.

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